How To Enable Readability Measures in Microsoft Word 2007

Step by step instructions to Enable Readability Measures in Microsoft Word 2007 The Readability Measures include in Microsoft Word and Outlook are useful apparatuses to gauge words per sentence, uninvolved voice rate, the Flesch Reading Ease, and Flesch-Kincaid Grade Level in your archives. Together, they offer a proportion of the lucidity in your business composing. On account of Corporate Geek for this away from of how to design Readability Measures in Microsoft Word 2007: In the first place, click on the Office Button and afterward go to Word Options, as demonstrated as follows. In the Word Options window, go to the Proofing area. In that area, check the alternative which says ‘Show meaningfulness statistics’ and click on OK. When this choice is empowered, you can check the lucidness of any content by squeezing the F7 key. Microsoft Word 2007 will initially make a spell check of the chose content and, toward the end, it will show you the lucidness measurements. The most effective method to Enable Readability Measures in Microsoft Outlook 2007 In Microsoft Outlook 2007, the technique is marginally extraordinary. In the first place, go to Tools - Options. In the Options window, go to the Spelling tab. It is a smart thought to check the two accessible choices: ‘Always check spelling before sending’ and ‘Ignore unique message in answer or forward’. By empowering these alternatives, Outlook will consistently check the rightness of your messages before sending them. When you have done this, click on the ‘Spelling and AutoCorrection’ button. In the Editor Options window, go to the Proofing area. Check the alternative which says ‘Show clarity statistics’ and click on OK. Presently, before sending an email message, Outlook will initially make a spell check of your message and afterward will show you the comprehensibility measurements. On the off chance that you didn't check the ‘Always check spelling before sending’ choice from the Spelling tab, Outlook won't check naturally the comprehensibility of your message. You can do this physically by squeezing the F7 key before sending the message. NOTE: The comprehensibility measurements are not accessible for Powerpoint and Excel. You won’t discover them in the design choices. In Microsoft Office 2003, the lucidness measurements are accessible just in Word.

Philosophy of Nursing

Each medical attendant holds her very own perspectives and convictions about nursing. These perspectives and convictions include the nurse’s individual nursing theory. The medical attendant may find that her way of thinking changes as her training keeps on developing after some time. My way of thinking as another alumni nurture twelve years prior is vastly different from my way of thinking today. I quality this educational encounters and to the development I have encountered as both an individual and an attendant. My own meaning of nursing depends on the medical attendant being a cherishing, sympathetic, trustworthy, equipped, capable, encouraging and energetic individual. A medical attendant thinks about her patient’s physical illnesses as well as thinks about the entire individual and nuclear family. Attendants advance both physical and enthusiastic prosperity. Medical attendants ought to have the option to perceive social contrasts and backer for patients in a non-critical way. Nursing is focused on wellbeing both great and terrible. Medical attendants frequently discover patients in unexpected frailty and work to help them back to their typical wellbeing state. In many cases, it isn't practical for patients to have the option to come back to their past condition of wellbeing. For this situation medical caretakers assist patients with adjusting to their sickness and have beneficial existences notwithstanding overseeing incessant disease. Nursing comprises of wellbeing advancement as well as of ailment counteraction. Wellbeing advancement incorporates counteraction of disease and furthermore improving patient’s by and large prosperity. Nola Pender is a pioneer in wellbeing advancement and as an attendant I utilize her Health Promotion Model as a guide in my present nursing practice. To think about one’s way of thinking of nursing, one definitely thinks about our convictions regarding man. I accept man exists as an extraordinary and comprehensive individual inside a socially various society. In my way of life, man is required to act naturally dependent and liable for himself and his family. Confidence is achieved by the capacity to give self-care. Self-care is the capacity to accommodate one’s own fundamental needs. In the event that self-care isn't looked after, disease/passing may happen. My way of life, in the same way as other others, thinks about the wiped out deserving of help. As medical caretakers, it is our duty to offer help with taking individuals back to their ordinary condition of wellbeing if conceivable. Medical attendants do this by mediating in a way that is satisfactory to patients while additionally perceiving that patients reserve certain options to reject the consideration offered to them. It is significant for medical caretakers to perceive the a wide range of reasons patients may not acknowledge the consideration they are advertising. Medical attendants ought to be non-critical and perceive social contrasts with the goal that they may give socially capable consideration Theory of Nursing Each medical attendant holds her very own perspectives and convictions about nursing. These perspectives and convictions incorporate the nurse’s individual nursing reasoning. The attendant may find that her way of thinking changes as her training keeps on developing after some time. My way of thinking as another alumni nurture twelve years prior is entirely different from my way of thinking today. I trait this educational encounters and to the development I have encountered as both an individual and a medical attendant. My own meaning of nursing depends on the medical attendant being an adoring, caring, reliable, equipped, capable, ameliorating and energetic individual. An attendant thinks about her patient’s physical afflictions as well as thinks about the entire individual and nuclear family. Attendants advance both physical and enthusiastic prosperity. Attendants ought to have the option to perceive social contrasts and promoter for patients in a non-critical way. Nursing is fixated on wellbeing both great and awful. Attendants regularly discover patients in unforeseen weakness and work to help them back to their typical wellbeing state. As a rule, it isn't practical for patients to have the option to come back to their past condition of wellbeing. For this situation attendants assist patients with adjusting to their ailment and have beneficial existences regardless of overseeing interminable ailment. Nursing comprises of wellbeing advancement as well as of disease counteraction. Wellbeing advancement incorporates anticipation of disease and furthermore improving patient’s in general prosperity. Nola Pender is a pioneer in wellbeing advancement and as a medical caretaker I utilize her Health Promotion Model as a guide in my present nursing practice. To think about one’s way of thinking of nursing, one unavoidably thinks about our convictions regarding man. I accept man exists as a one of a kind and all encompassing individual inside a socially differing society. In my way of life, man is required to act naturally dependent and liable for himself and his family. Independence is accomplished by the capacity to give self-care. Self-care is the capacity to accommodate one’s own fundamental needs. In the event that self-care isn't looked after, ailment/passing may happen. My way of life, in the same way as other others, thinks about the debilitated deserving of help. As medical caretakers, it is our duty to offer help with taking individuals back to their ordinary condition of wellbeing if conceivable. Medical caretakers do this by mediating in a way that is satisfactory to patients while additionally perceiving that patients reserve certain privileges to deny the consideration offered to them. It is significant for attendants to perceive the a wide range of reasons patients may not acknowledge the consideration they are advertising. Medical attendants ought to be non-critical and perceive social contrasts with the goal that they may give socially skilled consideration Reasoning of Nursing Dynamic: This paper investigates the individual nursing reasoning I intend to pass on in my nursing vocation. I accept the idea of nursing is attached in responsibility to open assistance and the certain craving to help those out of luck. Nursing is more than treating an ailment; rather it is centered around conveying quality patient consideration that is individualized to the necessities of each patient.My theory of nursing joins the information on medication while consolidating it with social, merciful caring that regards the pride of every patient. I think nursing care ought to be all encompassing while at the same time respecting persistent qualities. A vital part of nursing is interprofessional connections, and collective endeavors among social insurance experts advance quality patient consideration. My way of thinking of nursing stretches out to my locale where wellbeing advancement is something I will ceaselessly endeavor for.Personal Philosophy of NursingFor for as far back a s I can recall I have been overpowered with a yearning want to think about those out of luck, and I feel this eventually driven me to the vocation decision of nursing. I feel most satisfied when I am serving and thinking about others, and my own nursing mentality is one that is fixated on sympathy and administration. As indicated by Merriam-Webster’s online word reference (2012), a way of thinking is â€Å"an investigation of the grounds of and ideas communicating major beliefs,† and before entering to the calling of nursing, it is imperative to investigate my own qualities and rules that will manage my nursing practice.My theory of nursing fuses the information on medication while joining it with social, sympathetic caring that regards the nobility of every patient. My way of thinking is one that centers around the strengthening every patient in the conveyance of all encompassing nursing care. This paper will investigate the qualities I feel are important in identifyi ng with patients just as wellbeing experts, my own work culture, and society as a whole.Personal PhilosophyThe Nature of NursingThe nature of nursing is something that can't be rearranged to single word or expression. Nursing is in excess of a calling; it is more than treating the individuals who are sick, rather it is a model of care and administration to other people, and it isâ continually developing. The idea of nursing spins around pledge to open assistance and a verifiable want to help those out of luck. It is my conviction that significant parts of nursing incorporate the anticipation of ailment, the treatment of the evil, and the advancement of wellbeing, just as thinking about clients.Caring recognizes what is essential to the patient (Austgard, 2006), and I feel this shapes the conveyance of nursing care. I accept to state that mindful isn't interwoven with nursing is to state that breathing has nothing to do with oxygen; for the two go hand and hand, and nursing would no t be what it is without its part of mindful, much the same as breathing would not be conceivable without oxygen. The idea of nursing ought to rotate around regard for every patient and adoration of human dignity.The nature of nursing is additionally established in science and clinical information. It is the objective to forestall disease and treat the individuals who are sick, and this requires a base degree of clinical information to make nursing care conceivable. Since the clinical field is something that is constantly developing, medical attendants must stay up with the latest with the present accepted procedures and conveyance of patient consideration. Nursing is a procedure that requires ceaseless research and learning.Nursing and Patient CareIn respects to nursing and patient consideration, my way of thinking of nursing centers around all encompassing, quiet focused consideration, just as a mindful and empathetic patient relationship. An all encompassing perspective on the pat ient permits the medical attendant to associate with patients on a social level where medical attendants get the opportunity to comprehend the estimations of patients, and this sort of training isolates doctor care from nursing care.â€Å"Holism includes considering and understanding the interrelationships of the bio-psycho-social-profound components of the individual, perceiving that the entire is more noteworthy than the aggregate of its parts,† (Dossey, 2010, p.14), which means all encompassing nursing isn't just worried about a patient’s physical prosperity, yet it additionally worried about patient’s enthusiastic, otherworldly, and mental prosperity. Attendants, essentially are worried about a patient’s comfort, for â€Å"comfort stays a meaningful need all through life and, in that capacity, ought to be viewed as an irreplaceable constituent of all encompassing nursing care,† (Malinowski and Stamler, 2002).Patients who feel great adapt better to their sickness and have quicker paces of recuperating then those

Rediscovering Virginia Woolf

Rediscovering Virginia Woolf I dont remember the first time I heard of Virginia Woolf, nor do I remember when I decided to read her. I do remember reading  A Room of Ones Own  sometime in high school and being blown away. I had heard that phrase, that a woman needs a room of her own, but never thought about it much. When I read her book, it all made sense; it all came together. Her ideas seemed so simple, so logical but she was ahead of her time. I gave up reading Woolf for a while. For close to 15 years, actually, until I had to read her for one of my classes in the MFA program. And what book was it?  A Room of Ones Own,  of course. Reading it as an adult (rather than a teenager) was striking. I found so much more to marvel at on each page, and realized just how important her book is. The following year, I had to read her collection of essays,  Moments of Being.  Yes, Room  was nonfiction, but her personal essays brought Virginia, the woman, to life. Her descriptions of flowers and memory washed over me, drip drop drip, until I swam through the lines on the page. There was a vividness in these essays that I hadnt experienced with  Room.   Ive been…not quite obsessed, but a bit preoccupied with her, ever since. I found a Penguin tote bag in the style of the purple tri-band cover of Room,  and had to get it.  I read  A Writers Diary, which is blurbed on the back cover by none other than Sylvia Plath. Though I vaguely recall reading  Mrs. Dalloway  back in high school, I cant completely place it, so it sits on my bedside table, along with  The Years  and  Between the Acts.  I have re-watched the movie  The Hours several times, and as someone with a psychology background, often think of her mental health status, what she would be diagnosed with today, and how perhaps medication could have made a difference. Would it have changed her as a writer? Well never know. She has joined the women I admire in the literary world, and is slowly becoming one that I turn to when I need inspiration or respite.  At the bookstore, I grab the titles I havent read yet, and sit on the floor in the fiction aisle, poring over the chapters an d thinking about which ones I will read when Im done with the ones I have. Like Ive written about Plath, as Ive gotten older, these women have become so much more than the stories of their suicides. I recognize their feminist aspects, admire their perseverance and struggles as women and as writers, and discover nuances of their stories that lie in between their words. Some things do get better with age, and for me, Woolf is one of them. Does anyone else fall in love with a writer and then binge-read their works, or become similarly fascinated? What are some writers youve rediscovered? Save

The American Dream - 847 Words

Many people are trying to achieve the American dream and want to live a decent life which is why they try to complete their education first by getting their degree which will lead them to a job. Since the competition for higher education has been on the rise the stakes are higher which make people take questionable actions. Many people overwork themselves in hopes for a better lifestyle. The American Dream is achieved by hard work and dedication to become successful. Sometimes success gets into peoples head so much that it takes over their life. The American Dream can provide so much for someone in the future but can also cause great pain in the future as well. In some cases people can take as much as to two or even three full time jobs.†¦show more content†¦Education contributes to the American dream by making them work hard in school, making the students knowledgeable, and using those skills to guide them to a job that will eventually lead them to the American Dream. Although that sounds great it is not all that simple. For instance, there are many types of students. There are students who are good at certain subjects, there are students who are fast learners, and there are students who are slow learners. In todays education society it has become very competitive. Many students are trying to get into those top ivy league schools. Student believe that if they go to an ivy league school with a good reputation and get good grades it will be easy for them to find a job and become successful. Of course, sometimes that does work but sometimes life does not end up that way. Many ivy league students tend to stress out a lot and feel like they are not good enough because of the high competition. There is much at stake since college will pretty much prepare them for the workfield they are going into. There are many students that do well in school and graduate with high GPA’s who are most likely to be successful, but what about the ones who don’t do so well? Well in an article called â€Å"Brain Gains† written by Margaret Talbot, he tell us that â€Å"In 2005, a team led by Sean Esteban McCabe, a professor at the University of Michigan’s Substance Abuse Research Center, Reported that in the previous year 4.1 percentShow MoreRelatedImmigrants And The Am erican Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Brand and Pepsi - 3309 Words

Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition amp; Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives 7 6.8 Attitudes 7 6.9 Product 7 - 8 6.10 Price 8 - 9 6.11 Promotion 9-10 6.12 Personality 10 6.0 Purchase 10 7.13 Place†¦show more content†¦An example of this can be seen when the Pepsi Company held a â€Å"Fire Passing† activity that consisted of passing the fire of the Olympic Games in preparation of the Beijing 2008 Olympic Games. This type of motivational tactic enhanced the involvement of consumers and actually created an environment that suggested that Pepsi wants to be part of their lives. This type of involvement appeals to consumers and increases their favorability towards Pepsi. It can also lead to consumers being motivated to purchases Pepsi as well as create brand awareness. 3.3 Promotion Consumers can also become motivated by the various slogans such as: -Passport to refreshment -Pepsi has the taste thirst goes for. -Pepsi adds life. -The pause that refreshes Pepsi has attempted to make consumers believe that consuming a Pepsi entails a refreshing; exciting experience that triggers an emotional response that can only be satisfied with their product. Examples of this can be seen in their advertisements which perceive Pepsi to be the ultimate thirst quencher unsurpassed by other brands therefore consumers who see these advertisements may experience the need for a Pepsi. Image #1 ------------------------------------------------- 4.0 Information Search As the consumer becomes motivated to seek a solution to their problem of thirst, they engage in two forms of information search: 1) Internal 2)Show MoreRelatedBrand Equity of Pepsi3179 Words   |  13 PagesA REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. In 1886, the US Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟sRead MoreBrand Audit of Pepsi3823 Words   |  16 Pages[pic] BZU, BAHADUR SUB-CAMPUS LAYYAH DEPARTMENT OF BUSINESS ADMINISTRATION MBA 2009-12, SEMESTER 6 FINAL TERM REPORT BRAND MANAGEMENT BRAND AUDIT OF LUX SUBMITTED TO: Mr. RASHID SAEED STUDENT GROUP AKHTAR HUSSAIN CHUGHTAI (MB-09-22) SANIA FAROOQ (MB-09-07) MUHAMMAD IHSAN UL HAQ (MB-09-02) ADNAN ASLAM KHAN (MB-09-28) AprilRead MorePepsi Brand Equity Measurement2815 Words   |  12 Pages1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive atRead MorePepsi Evolution of Brand Essay examples694 Words   |  3 PagesJohn Smith 2/12/14 Professor Hanson BUS131 Pepsi Evolution of Brand When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. But a version of the iconic logo that we now attribute to the soda didnt exist until over 50 years after the company was made. Initially named â€Å"Brad’s Drink† Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brands name hasnt changedRead MoreEssay about Pepsi vs Coke Brand Positioning943 Words   |  4 Pagesinsightful. 1. Interbrand Names 100 Best Global Brands http://www.marketingpilgrim.com/2010/09/interbrand-names-100-best-global-brands.html 2. What Pamp;G Taught Me About Brands http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964    Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands, not the companies)? Few other companies in theRead MoreFrito Lay : A Brand Name That Branches Off Of Pepsi Co1003 Words   |  5 PagesFrito Lay Incorporation is a brand name that branches off of Pepsi Co. Frito Lay Inc. is a brand which it specializes, markets, manufactures, and sells potato chips, corn chips, and snack foods. Frito Lays primary snack food that carries the brand name is obviously the Fritos corn chips, and the other leading products are Doritos and Tostitos tortilla chips and Cheetos cheese flavored chips. Depending on the region some snacks are more popular than others, for example Lays and Ruffles are demandedRead MoreThe Pepsi Of Pepsi Cola1373 Words   |  6 PagesPepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world s biggest companies. They offer a plethora of carbonated drink s, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, AmpRead MoreMarketing Mix1452 Words   |  6 Pages  47). In order to understand the marketing mix one must describe the elements of the marketing mix, how each element is implemented, and describe how each one of the four elements of the marketing mix affects the development of a company such as Pepsi –Cola Company’s marketing strategy and tactics. The marketing mix is probably the best-known marketing term. The Four P’s According to  Mind Tools  (2011),  Marketing mix is a general phrase used to describe the differentRead MorePepsi Blue Case Study1521 Words   |  7 PagesPEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor, Coca-Cola. In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. CrystalRead MoreCase Study : The Pepsi Company1170 Words   |  5 Pages The Pepsi Company In 1898, Bradham Caleb, a pharmacist, experimented using different chemical substances from spice, juice, and syrup. Eventually, he succeeded by inventing Pepsi-Cola (â€Å"The Pepsicola Story†). â€Å"The Pepsicola Story† article reported that Bradham enhanced his invention by adding mixtures of vanilla, kola nut, rare oil, and carbonated water. From a fountain in his shop, Bradham sold the mixture to people and it became popular. The customers named the product Brad’s drink, but he later

The Sociology of Health Free Essays

string(65) " to control their own actions and place no blame on the patient\." The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health. We will write a custom essay sample on The Sociology of Health or any similar topic only for you Order Now Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medical model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc. The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies. For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat. Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition. The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedical model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health. These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc. They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model believes that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness. Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012). The different approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc. They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD-10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. You read "The Sociology of Health" in category "Essay examples" The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, mood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008). The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical model would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training. The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009). They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more likely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same. They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminate the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’. Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts. These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010). In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more independence and freedom. This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close. By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in cont rol of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012 Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060section=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999). Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 2012. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock__Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell -and-community-care. html Last Accessed: 06/12/2012. How to cite The Sociology of Health, Essay examples The Sociology of Health Free Essays string(65) " to control their own actions and place no blame on the patient\." The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health. We will write a custom essay sample on The Sociology of Health or any similar topic only for you Order Now Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medical model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc. The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies. For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat. Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition. The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedical model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health. These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc. They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model believes that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness. Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012). The different approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc. They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD-10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. You read "The Sociology of Health" in category "Papers" The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, m ood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008). The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical model would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training. The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009). They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more likely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same. They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminate the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’. Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts. These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010). In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more independence and freedom. This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close. By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in cont rol of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012 Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060section=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999). Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 2012. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock__Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell -and-community-care. html Last Accessed: 06/12/2012. How to cite The Sociology of Health, Papers

Renewable energy Essays - Energy, Physical Universe,

Renewable energy Renewable energyis energy that is collected fromrenewable resources, which are naturally replenished on ahuman timescale, such assunlight,wind,rain,tides,waves, andgeothermal heat.[2]Renewable energy often provides energy in four important areas:electricity generation,airandwater heating/cooling,transportation, andrural (off-grid)energy services.[3] Based onREN21's 2016 report, renewables contributed 19.2% to humans'global energy consumptionand 23.7% to their generation of electricity in 2014 and 2015, respectively. This energy consumption is divided as 8.9% coming fromtraditional biomass, 4.2% as heat energy (modern biomass, geothermal and solar heat), 3.9% hydro electricity and 2.2% is electricity from wind, solar, geothermal, andbiomass. Worldwide investments in renewable technologies amounted to more than US$286 billion in 2015, with countries likeChinaand theUnited Statesheavily investing in wind, hydro, solar and biofuels.[4]Globally, there are an estimated 7.7 million jobs associated with the renewable energy industries, withsolar photovoltaicsbeing the largest renewable employer.[5]As of 2015 worldwide, more than half of all new electricity capacity installed was renewable.[6] Renewable energy resources exist over wide geographical areas, in contrast toother energy sources, which are concentrated in a limited number of countries. Rapid deployment of renewable energy andenergy efficiencyis resulting in significantenergy security,climate change mitigation, and economic benefits.[7]The results of a recent review of the literature HYPERLINK "https://en.wikipedia.org/wiki/Renewable_energy" \l "cite_note-8" [8]concluded that asgreenhouse gas(GHG) emitters begin to be held liable for damages resulting from GHG emissions resulting in climate change, a high value for liability mitigation would provide powerful incentives for deployment of renewable energy technologies. In internationalpublic opinion surveysthere is strong support for promoting renewable sources such as solar power and wind power.[9]At the national level, at least 30 nations around the world already have renewable energy contributing more than 20 percent of energy supply. National renewable energy m arkets are projected to continue to grow strongly in the coming decade and beyond.[10]Some places and at least two countries, Iceland and Norway generate all their electricity using renewable energy already, and many other countries have the set a goal to reach100% renewable energyin the future. For example, inDenmarkthe government decided toswitch the total energy supply(electricity, mobility and heating/cooling) to 100% renewable energy by 2050.[11] While many renewable energy projects are large-scale, renewable technologies are also suited toruraland remote areas anddeveloping countries, where energy is often crucial inhuman development.[12]United Nations' Secretary-GeneralBan Ki-moonhas said that renewable energy has the ability to lift the poorest nations to new levels of prosperity.[13]As most of renewables provide electricity, renewable energy deployment is often applied in conjunction with furtherelectrification, which has several benefits: Electricity can be converted to heat (where necessary generating higher temperatures than fossil fuels), can be converted into mechanical energy with high efficiency and is clean at the point of consumption.[14][15]In addition to that electrification with renewable energy is much more efficient and therefore leads to a significant reduction in primary energy requirements, because most renewables don't have a steam cycle with high losses (fossil power plants usually have losses of 40 to 65%).[16] Renewable energy systems are rapidly becoming more efficient and cheaper. Their share of total energy consumption is increasing. Growth in consumption of coal and oil could end by 2020 due to increased uptake of renewables and natural gas There are many forms of renewable energy. Most of these renewable energies depend in one way or another on sunlight. Wind and hydroelectric power are the direct result of differential heating of the Earth's surface which leads to air moving about (wind) and precipitation forming as the air is lifted. Solar energy is the direct conversion of sunlight using panels or collectors. Biomass energy is stored sunlight contained in plants. Other renewable energies that do not depend on sunlight are geothermal energy, which is a result of radioactive decay in the crust combined with the original heat of accreting the Earth, and tidal energy, which is a conversion of gravitational energy. Solar.This form of energy relies on the nuclear fusion power from the core of the Sun. This energy can be collected and converted in a few different ways. The range is from solar water heating with solar collectors or attic cooling with solar attic fans for domestic use to the complex technologies of direct conversion of sunlight to electrical energy using mirrors and boilers or photovoltaic cells. Unfortunately these are currently insufficient to fully power our modern society. Wind Power.The movement of the